The Challenge
Lumina sought to bridge the gap between their physical showrooms and digital storefront. The objective was to create a seamless, luxury-tier mobile experience that utilized AR capabilities while maintaining an ultra-clean, "Quiet Authority" brand aesthetic that didn't distract from the craftsmanship of the products.
Our team focused on reducing cognitive load by stripping away traditional retail clutter—pop-ups, heavy borders, and aggressive sales banners—replacing them with rhythmic spacing and intentional typography.
Lead Product Designer
Duration
4 months (2026)
Tools used Figma Principle Webflow
Deep Dive into User Behavior
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The Curator
"I value the story behind the piece as much as the piece itself."
- High-income, ages 30-50
- Prioritizes authenticity over price
The Seamless Journey
Mapping the transition from mobile discovery to physical store consultation via scheduled concierge service.
guiding customers seamlessly from initial online exploration to a personalized in-store experience. This approach connects digital touchpoints with human interaction, allowing users to browse, compare, and shortlist options on their devices before booking a dedicated consultation
DISCOVERY
EDUCATION
VISUALIZATION
CONVERSION
Final Design System
CONVERSION LIFT
AVG. LOAD TIME
What Our Clients Says
